Snap
In the fiercely competitive market of social media platforms, Snap Inc. (previously known as Snapchat Inc.) asked to desgin 12 fresh content templates for the Snapchat Discover feed. These templates would help their news partners automate the fast-paced publishing process and keep up with the demands of the industry.
While the request may seem simple at first glance, the real challenge was to swiftly familiarize ourselves with the in-house Snap Publisher tool and create the required content. Despite this challenge, our team of three, comprising a product manager, design supervisor, and myself, successfully delivered 23 expertly crafted news templates in 5 different visual directions that would strongly resonate with Snap's target audience. This was achieved within a scope of a four-week sprint, and we surpassed the expectations.
While the request may seem simple at first glance, the real challenge was to swiftly familiarize ourselves with the in-house Snap Publisher tool and create the required content. Despite this challenge, our team of three, comprising a product manager, design supervisor, and myself, successfully delivered 23 expertly crafted news templates in 5 different visual directions that would strongly resonate with Snap's target audience. This was achieved within a scope of a four-week sprint, and we surpassed the expectations.
Roles
- Competitive Landscape Research
- Moodboard
- UX/UI Design
- Animation
- Delivery in Snap Publisher
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