Dan Phan

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	<title>Dan Phan</title>
	<link>https://danphan.co</link>
	<description>Dan Phan</description>
	<pubDate>Wed, 08 Feb 2023 23:19:05 +0000</pubDate>
	<generator>https://danphan.co</generator>
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		<title>Snap</title>
				
		<link>https://danphan.co/Snap</link>

		<pubDate>Sun, 05 Feb 2023 02:02:21 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Snap</guid>

		<description>Snap
Interaction &#38;nbsp;&#38;nbsp; Design &#38;nbsp; Animation &#38;nbsp;&#38;nbsp; 2022


In the fiercely competitive market of social media platforms, Snap Inc. (formerly known as Snapchat) commissioned the design of 12 new news templates for the Snapchat Discover feed. These templates were intended to help news partners automate the fast-paced publishing workflow and keep up with the high demands of daily content production. While the request sounded straightforward, the real challenge was quickly learning Snap’s in-house publishing tool,   Snap Publisher, in order to produce the templates efficiently.
Within a four-week sprint, a small team of three—a product manager, a design supervisor, and myself—rapidly familiarized ourselves with the system and ultimately delivered 23 polished news templates across 5 distinct visual directions. Each direction was designed to support different editorial styles while resonating with Snapchat’s young audience.

As a result, the project exceeded the original request and provided Snap’s partners with a flexible and scalable toolkit for content publishing.RolesCompetitive Landscape ResearchMoodboardUX/UI DesignAnimationDelivery using Snap Publisher


&#60;img width="1920" height="934" width_o="1920" height_o="934" data-src="https://freight.cargo.site/t/original/i/fc022f502173b08f91c8d027226f00620fcfa286fced8a1be8a996e78b8992ba/0_Snap_Hero.png" data-mid="167290111" border="0"  src="https://freight.cargo.site/w/1000/i/fc022f502173b08f91c8d027226f00620fcfa286fced8a1be8a996e78b8992ba/0_Snap_Hero.png" /&#62;


	Existing Snaps

	
	Our examination of the current Snapchat Discover feed had two objectives: to gain insights into the audience and the kinds of news content being consumed; and to identify any existing obstacles and pain points that were affecting Snap, its publishing partners, and its users. Based on our findings, we were able to provide accurate insights and solutions for the new templates we were creating.

	
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/272b2aa24db8f10197b1abecbf87be1a33ac8f1fefd4eddbca28d8b8291a5901/Existing.png" data-mid="167479221" border="0"  src="https://freight.cargo.site/w/1000/i/272b2aa24db8f10197b1abecbf87be1a33ac8f1fefd4eddbca28d8b8291a5901/Existing.png" /&#62;
	

	Image orientations


	When it comes to images, there are usually three primary orientations: landscape, portrait, and square. Cropping these images for multiple media outlets and platforms can be a laborious task. 

To simplify this process, we needed to create solutions that would be both efficient and foolproof. These solutions should preserve as much image and text content as possible, while also maintaining a visually appealing and legible format that would resonate with Snap's teenage and young adult viewers.
 
	
	&#60;img width="3440" height="5500" width_o="3440" height_o="5500" data-src="https://freight.cargo.site/t/original/i/ae8e15f5a8b9f5cd49e91c233fb4656a54c15c218fe801e1ab12cc215e3351b2/Image1.png" data-mid="167477696" border="0"  src="https://freight.cargo.site/w/1000/i/ae8e15f5a8b9f5cd49e91c233fb4656a54c15c218fe801e1ab12cc215e3351b2/Image1.png" /&#62;
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	So we narrowed down the options to only square and portrait image ratios, as they meet right in the middle of all of our needs.&#38;nbsp;
From there, we then set up the parameters for a few possible composition variables.


	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/d9bb9c9a5d1516fd9d50b338553605ded6c789475066219ebccd131e1a3c4340/Image3.png" data-mid="167479222" border="0"  src="https://freight.cargo.site/w/1000/i/d9bb9c9a5d1516fd9d50b338553605ded6c789475066219ebccd131e1a3c4340/Image3.png" /&#62;
	

	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/9ccb0fd95637ae29fcc054bb3e5e554445d8f9398492c895fc9db8e40d7dc053/Image4.png" data-mid="167479223" border="0"  src="https://freight.cargo.site/w/1000/i/9ccb0fd95637ae29fcc054bb3e5e554445d8f9398492c895fc9db8e40d7dc053/Image4.png" /&#62;


	&#60;img width="2154" height="2200" width_o="2154" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c8db09527cb7e14b2a0963a1deaaac5e2eecf4d3b274c9ecb54065bec56341f8/Image5.png" data-mid="167479224" border="0"  src="https://freight.cargo.site/w/1000/i/c8db09527cb7e14b2a0963a1deaaac5e2eecf4d3b274c9ecb54065bec56341f8/Image5.png" /&#62;
	

	Taking into account our competitive landscape research in the early stage, we templatized some design applications, following the prior set of parameters, then refined them into 5 broad visual directions as follows.
	

Pop
	

	colorful • energetic • layered &#38;amp; collage • texture &#38;amp; overlayIt was a no-brainer for us to adopt a bright and dynamic look with multiple elements in Snap's design, as it is what the company is recognized for, and it was the first visual direction that came to our mind during the design process.&#38;nbsp;Taking BuzzFeed as an inspiration, in both visual &#38;amp; content, is perfect and ideal for Snapchat Discover feed. Them is relatively newer but definitely on the rise of popularity amongst teens &#38;amp; young adults so we added to the mix.

	
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/3c2230e2bc6fa7a92a5e3601975643a4a70217aa567703b9d6b79a220e136745/Pop1.png" data-mid="167479950" border="0"  src="https://freight.cargo.site/w/1000/i/3c2230e2bc6fa7a92a5e3601975643a4a70217aa567703b9d6b79a220e136745/Pop1.png" /&#62;
	

Celebrity
	
	bold urgency • eye-catching • bright &#38;amp; loudAnother undeniable popular content on Snap is celebrity news, which often are loud, eye-catching and urgent. Every piece of information is meant to be boldly revealed and direct. News from Daily Mail and People are amongst the highest consumed content, and now also well-templatized, on Snap.

	
	&#60;img width="2150" height="2200" width_o="2150" height_o="2200" data-src="https://freight.cargo.site/t/original/i/3d9148ff13bef900628b5e9038f1c0fb74d06d2b6822b2bc95b427ef6758685b/Celeb3.png" data-mid="167477692" border="0"  src="https://freight.cargo.site/w/1000/i/3d9148ff13bef900628b5e9038f1c0fb74d06d2b6822b2bc95b427ef6758685b/Celeb3.png" /&#62;
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Techy &#38;amp; Minimal
	
	clean &#38;amp; airy • straightforward • line &#38;amp; frameTechnology &#38;amp; media go hand-in-hand nowadays, not excluding on Snap. A minimal approach with cooler color tones, straight edges and corners has proven to be the most well-suited in the tech realm. It’s our take of the techy vibe, applied on&#38;nbsp;The Verge, Bloomberg, and Axios content, for the increasingly younger and more tech-savy population on Snap.
	

	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/1a951b5d51c3c03caaef2a3f1832c35ea02de7aaa413e9bc7b7bb3c59e4e4772/Techy4.png" data-mid="167477699" border="0"  src="https://freight.cargo.site/w/1000/i/1a951b5d51c3c03caaef2a3f1832c35ea02de7aaa413e9bc7b7bb3c59e4e4772/Techy4.png" /&#62;
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/5f1cd76bfee8aa183d6ea197eeac695096e1719a16399b1f07d0db024571710f/Techy3.png" data-mid="167477698" border="0"  src="https://freight.cargo.site/w/1000/i/5f1cd76bfee8aa183d6ea197eeac695096e1719a16399b1f07d0db024571710f/Techy3.png" /&#62;


	Bold

	
	bold • modern typefaces • limited palettesTo be more compelling to gen Z Snap users, the Bold direction is meant to bring out a refreshed and contemporary look and feel,&#38;nbsp;by utilizing sans-serif types and more bold colors while maintaining a certaint level of simplicity.&#38;nbsp;This direction caters to news organizations like CNN, The Guardian, and Axios, to name a few.
 
	
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a3daba83a4cb09fb8b0c600e041edfa8001f934f14bb7c583a0eab38a3a06174/Bold3.png" data-mid="167477690" border="0"  src="https://freight.cargo.site/w/1000/i/a3daba83a4cb09fb8b0c600e041edfa8001f934f14bb7c583a0eab38a3a06174/Bold3.png" /&#62;
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/fc1e5c517069b986b88794a9894c879e732a14e264f1487fac518ffc05b8d45c/Bold4.png" data-mid="167477691" border="0"  src="https://freight.cargo.site/w/1000/i/fc1e5c517069b986b88794a9894c879e732a14e264f1487fac518ffc05b8d45c/Bold4.png" /&#62;


Classic

	
	clean &#38;amp;&#38;nbsp;refined • serif fonts • content first

Lastly, a classic look using mostly black &#38;amp; white, an accent color, and serif typefaces, for the traditional &#38;amp; long-standing news publishers such as The New York Times and The Washington Post. Even though they might not be as popular on Snap as the others we mentioned, but still deserve a spot since Snap Publisher offers many serif fonts.
	

	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/d36a7eea60012af402a8d178553d35c843054afec647fe42202649b3ee09c792/Classic3.png" data-mid="167477694" border="0"  src="https://freight.cargo.site/w/1000/i/d36a7eea60012af402a8d178553d35c843054afec647fe42202649b3ee09c792/Classic3.png" /&#62;
	&#60;img width="2144" height="2200" width_o="2144" height_o="2200" data-src="https://freight.cargo.site/t/original/i/ef736280a3b2276bab3f9bb59a146c7f9aa4ba97ae2f8c3e8ae060d4b39e8127/Classic4.png" data-mid="167477695" border="0"  src="https://freight.cargo.site/w/1000/i/ef736280a3b2276bab3f9bb59a146c7f9aa4ba97ae2f8c3e8ae060d4b39e8127/Classic4.png" /&#62;


Deliverables
	It wouldn’t be as much of a challenge, as well as the fun, if it wasn’t  to rapidly learn, fully understand, and timely deliver using&#38;nbsp;Snap Publisher by working directly with Snap product team.

At the end, we exceeded the expectation — over delivered 23 Snap templates, almost double from the intital request of 12; plus, annotation documented settings for each template; plus, landing &#38;amp; engaging animation — too many cherries on top?
	

	&#60;img width="864" height="240" width_o="864" height_o="240" data-src="https://freight.cargo.site/t/original/i/4483e17ff5c0c7f06592e420d51f17f68cbe085f0a778a9dd5e502c31ec2b03b/Snap-Publisher-text.png" data-mid="167369996" border="0"  src="https://freight.cargo.site/w/864/i/4483e17ff5c0c7f06592e420d51f17f68cbe085f0a778a9dd5e502c31ec2b03b/Snap-Publisher-text.png" /&#62;
	

&#60;img width="800" height="512" width_o="800" height_o="512" data-src="https://freight.cargo.site/t/original/i/179d6f306c19e92b948213a58d68f64cc65391a294133579ab45415e901955cf/Deliverable2.gif" data-mid="167373876" border="0"  src="https://freight.cargo.site/w/800/i/179d6f306c19e92b948213a58d68f64cc65391a294133579ab45415e901955cf/Deliverable2.gif" /&#62;


	&#60;img width="864" height="240" width_o="864" height_o="240" data-src="https://freight.cargo.site/t/original/i/475e3cfee844bc20ccc7c30199ddb8b9cc31d267c5f296ba30c168657137e5f4/23-templates-text.png" data-mid="167370174" border="0"  src="https://freight.cargo.site/w/864/i/475e3cfee844bc20ccc7c30199ddb8b9cc31d267c5f296ba30c168657137e5f4/23-templates-text.png" /&#62;
	
&#60;img width="2692" height="2394" width_o="2692" height_o="2394" data-src="https://freight.cargo.site/t/original/i/863843702f6b4e47f98295550e366c09262a483d4182bb2bdab6f41016c28dcf/Deliverable1.png" data-mid="167363226" border="0"  src="https://freight.cargo.site/w/1000/i/863843702f6b4e47f98295550e366c09262a483d4182bb2bdab6f41016c28dcf/Deliverable1.png" /&#62;


	&#60;img width="864" height="240" width_o="864" height_o="240" data-src="https://freight.cargo.site/t/original/i/5665b55a59fe61e9827aee364561bb411661df28fc24346f6ad1c0b113087fba/Annotation-text.png" data-mid="167370175" border="0"  src="https://freight.cargo.site/w/864/i/5665b55a59fe61e9827aee364561bb411661df28fc24346f6ad1c0b113087fba/Annotation-text.png" /&#62;
	
&#60;img width="2161" height="1474" width_o="2161" height_o="1474" data-src="https://freight.cargo.site/t/original/i/9108f418a4f4b115eb0498fd678145cbac684234cc2c8700c59075b5aed3dec5/Annotation.png" data-mid="167381437" border="0"  src="https://freight.cargo.site/w/1000/i/9108f418a4f4b115eb0498fd678145cbac684234cc2c8700c59075b5aed3dec5/Annotation.png" /&#62;


	We were happy that we got the most out of Snap Publisher tool, and hope that Snap team, their partners and users got the most out of the 23 templates we crafted as well. 
The 4 weeks ran out fast, but just at the right time. That summed up our engagement — although not the first, and hopefully not the last either :)
	

more work

︎


</description>
		
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	<item>
		<title>Carnegie Hall</title>
				
		<link>https://danphan.co/Carnegie-Hall</link>

		<pubDate>Wed, 08 Feb 2023 23:19:05 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Carnegie-Hall</guid>

		<description>Carnegie Hall
Interaction &#38;nbsp;&#38;nbsp; Design&#38;nbsp; &#38;nbsp;Animation &#38;nbsp;&#38;nbsp; 2022


After the success of previous interactive education websites for young students—Musical Explorers and Orchestra Map (paired with Link Up)—Carnegie Hall&#38;nbsp;set out to launch its first  Carnegie Hall Kids brand and website. The goal was to create a dedicated home for existing educational content, including Games, Maps, and Videos, while introducing a new Quizzes section as part of the launch.
To support this initiative, the world-renowned music institution—over 130 years old—tasked us with building a new digital product: a Library of Quiz Games that help children learn about music in an engaging and accessible way. The platform was designed using Carnegie Hall’s provided educational content while incorporating the newly developed Kids sub-brand and visual identity.
Working on quiz games and educational content for children made this an especially fun and rewarding project. It was also an honor to contribute to a platform that supports Carnegie Hall’s broader mission of education and social impact—serving students, teachers, community members, and aspiring young musicians in New York City and beyond.

RolesUX/UI DesignAnimation with After EffectDevelopment Support


Hero Animation
︎ Live site view
Made with After Effect and exported as Lottie files&#38;nbsp;


&#60;img width="800" height="546" width_o="800" height_o="546" data-src="https://freight.cargo.site/t/original/i/e362d329fca78ceae80aa7484db33b1cda3eb228c5ca01efd9f2787f8af46f9e/Hero.gif" data-mid="167789686" border="0"  src="https://freight.cargo.site/w/800/i/e362d329fca78ceae80aa7484db33b1cda3eb228c5ca01efd9f2787f8af46f9e/Hero.gif" /&#62;


Quizzes flow

&#60;img width="800" height="546" width_o="800" height_o="546" data-src="https://freight.cargo.site/t/original/i/197b0bac5bc8069124c17d7b96850990563506b4bb6b6d518a1a6388c55f6228/Quizzes-flow.gif" data-mid="167789902" border="0"  src="https://freight.cargo.site/w/800/i/197b0bac5bc8069124c17d7b96850990563506b4bb6b6d518a1a6388c55f6228/Quizzes-flow.gif" /&#62;


Components
&#60;img width="2719" height="1567" width_o="2719" height_o="1567" data-src="https://freight.cargo.site/t/original/i/e6c38dc5d134c892af0cd6c5b03d6fe219cdecad0030cdc6f146c328cd3b25e4/Header---Footer.png" data-mid="167977851" border="0"  src="https://freight.cargo.site/w/1000/i/e6c38dc5d134c892af0cd6c5b03d6fe219cdecad0030cdc6f146c328cd3b25e4/Header---Footer.png" /&#62;

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	&#60;img width="2153" height="2381" width_o="2153" height_o="2381" data-src="https://freight.cargo.site/t/original/i/692d61dc4baefd199c35482ec27015d152ba29ec41cbdace19fb241bdc6a43b3/Answer-dktp.png" data-mid="167979519" border="0"  src="https://freight.cargo.site/w/1000/i/692d61dc4baefd199c35482ec27015d152ba29ec41cbdace19fb241bdc6a43b3/Answer-dktp.png" /&#62;
	

	&#60;img width="2095" height="2131" width_o="2095" height_o="2131" data-src="https://freight.cargo.site/t/original/i/23731a754e9f6996a74ef6e6f48a80e0b4256f079adb6300fa5589037844acfd/Answer-mb.png" data-mid="167979520" border="0"  src="https://freight.cargo.site/w/1000/i/23731a754e9f6996a74ef6e6f48a80e0b4256f079adb6300fa5589037844acfd/Answer-mb.png" /&#62;
	

Question Types


Guess the sound


	&#60;img width="2160" height="1435" width_o="2160" height_o="1435" data-src="https://freight.cargo.site/t/original/i/4d6800e9c73a6cc3dfe1a3cf6984aade71c519eeb00e1b05f4a9e18a8a10a535/Sound_dktp.png" data-mid="167889353" border="0"  src="https://freight.cargo.site/w/1000/i/4d6800e9c73a6cc3dfe1a3cf6984aade71c519eeb00e1b05f4a9e18a8a10a535/Sound_dktp.png" /&#62;
	
	&#60;img width="623" height="1697" width_o="623" height_o="1697" data-src="https://freight.cargo.site/t/original/i/57c3b61dd82e5281304473208eb6cb79d8844ffcb6554288c934c82cab64b428/Sound_mobile.png" data-mid="167889394" border="0"  src="https://freight.cargo.site/w/623/i/57c3b61dd82e5281304473208eb6cb79d8844ffcb6554288c934c82cab64b428/Sound_mobile.png" /&#62;


Match the sound


	&#60;img width="2160" height="1435" width_o="2160" height_o="1435" data-src="https://freight.cargo.site/t/original/i/a8d0bd028e035d019a54d89d5296d868402271011961c5fda88bff1cb21fb501/ImageSound_dktp.png" data-mid="167884268" border="0"  src="https://freight.cargo.site/w/1000/i/a8d0bd028e035d019a54d89d5296d868402271011961c5fda88bff1cb21fb501/ImageSound_dktp.png" /&#62;
	
	&#60;img width="623" height="1907" width_o="623" height_o="1907" data-src="https://freight.cargo.site/t/original/i/01332e7ffa14368ae2287fb30509629267e01372d4a7a9432288209f904027f3/ImageSound_mobile.png" data-mid="167884269" border="0"  src="https://freight.cargo.site/w/623/i/01332e7ffa14368ae2287fb30509629267e01372d4a7a9432288209f904027f3/ImageSound_mobile.png" /&#62;


Instrument shape

	&#60;img width="2160" height="1434" width_o="2160" height_o="1434" data-src="https://freight.cargo.site/t/original/i/444cb3c1ecdb3324e210e131b0e27513d3499091ee54d34e5365ef553c4ff1b9/Shape_dktp.png" data-mid="167883300" border="0"  src="https://freight.cargo.site/w/1000/i/444cb3c1ecdb3324e210e131b0e27513d3499091ee54d34e5365ef553c4ff1b9/Shape_dktp.png" /&#62;
	
	&#60;img width="623" height="1662" width_o="623" height_o="1662" data-src="https://freight.cargo.site/t/original/i/4e546661503fc3a49acafa1a06e2bf1cf9a28ed444dce4f298181797924e9310/Shape_mobile.png" data-mid="167883728" border="0"  src="https://freight.cargo.site/w/623/i/4e546661503fc3a49acafa1a06e2bf1cf9a28ed444dce4f298181797924e9310/Shape_mobile.png" /&#62;


Image with clues

	&#60;img width="2160" height="1434" width_o="2160" height_o="1434" data-src="https://freight.cargo.site/t/original/i/8d2c67fb927f80fd48cf1e54a3e131492530e401bf976b08de5268e7be564fc2/ImageDescription_dktp.png" data-mid="167882538" border="0"  src="https://freight.cargo.site/w/1000/i/8d2c67fb927f80fd48cf1e54a3e131492530e401bf976b08de5268e7be564fc2/ImageDescription_dktp.png" /&#62;
	
	&#60;img width="623" height="1788" width_o="623" height_o="1788" data-src="https://freight.cargo.site/t/original/i/cab8a25fa67280701626632048b4513dfd3bf7f7e01a75247c5e80f5bc5f93c0/ImageDescription_mobile.png" data-mid="167889241" border="0"  src="https://freight.cargo.site/w/623/i/cab8a25fa67280701626632048b4513dfd3bf7f7e01a75247c5e80f5bc5f93c0/ImageDescription_mobile.png" /&#62;


Image answers

	&#60;img width="2160" height="1434" width_o="2160" height_o="1434" data-src="https://freight.cargo.site/t/original/i/3474c29d166f8239e8d08450079c59cc92ce008fe332b0e62f8aeaf67b334004/ImageAnswer_dktp.png" data-mid="167886106" border="0"  src="https://freight.cargo.site/w/1000/i/3474c29d166f8239e8d08450079c59cc92ce008fe332b0e62f8aeaf67b334004/ImageAnswer_dktp.png" /&#62;
	
	&#60;img width="623" height="1371" width_o="623" height_o="1371" data-src="https://freight.cargo.site/t/original/i/78fc054e3a9a507bd42fe7b455b2ab1ce63e207035ec6545c3a976a57db35843/ImageAnswer_mobile.png" data-mid="167889319" border="0"  src="https://freight.cargo.site/w/623/i/78fc054e3a9a507bd42fe7b455b2ab1ce63e207035ec6545c3a976a57db35843/ImageAnswer_mobile.png" /&#62;


Sound answers

	&#60;img width="2160" height="1435" width_o="2160" height_o="1435" data-src="https://freight.cargo.site/t/original/i/5fa048fa22e2237e7cce54945fe5ccd3d42afa0d69471c0b5454e74881195a19/SoundAnswer_dktp.png" data-mid="167889766" border="0"  src="https://freight.cargo.site/w/1000/i/5fa048fa22e2237e7cce54945fe5ccd3d42afa0d69471c0b5454e74881195a19/SoundAnswer_dktp.png" /&#62;
	
	&#60;img width="623" height="1628" width_o="623" height_o="1628" data-src="https://freight.cargo.site/t/original/i/79b2278da4c30d8c7932f1e4971c2120fa67e719f3ff51652924ac0d2c7cfd7f/SoundAnswer_mobile.png" data-mid="167889768" border="0"  src="https://freight.cargo.site/w/623/i/79b2278da4c30d8c7932f1e4971c2120fa67e719f3ff51652924ac0d2c7cfd7f/SoundAnswer_mobile.png" /&#62;


Video

	&#60;img width="2160" height="1435" width_o="2160" height_o="1435" data-src="https://freight.cargo.site/t/original/i/64bc27c35b560a33ec1d4ee1f2f7a5d22a3eb4f884898dadafa660469795f3fd/Video_dktp.png" data-mid="167883804" border="0"  src="https://freight.cargo.site/w/1000/i/64bc27c35b560a33ec1d4ee1f2f7a5d22a3eb4f884898dadafa660469795f3fd/Video_dktp.png" /&#62;
	
	&#60;img width="623" height="1711" width_o="623" height_o="1711" data-src="https://freight.cargo.site/t/original/i/44dc5f00e8085792a04edf1c9c1d9cccf8f841546278e4108ca3389c7898533f/Video_mobile.png" data-mid="167883805" border="0"  src="https://freight.cargo.site/w/623/i/44dc5f00e8085792a04edf1c9c1d9cccf8f841546278e4108ca3389c7898533f/Video_mobile.png" /&#62;


︎ Live site view


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Her</title>
				
		<link>https://danphan.co/Her</link>

		<pubDate>Thu, 21 Feb 2019 02:21:51 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Her</guid>

		<description>Her

Interaction &#38;nbsp;&#38;nbsp; 2017


A landing website created for Her (2013). The prototype uses interactive elements to enhance the fan experience by integrating existing content, including pictures and original scored music, to communicate the film's central sensibility. Role
UI &#38;amp; UX design

Designed using&#38;nbsp;
Sketch

 Prototyped with&#38;nbsp;
Principle


On-boarding 
&#38;amp; navigation&#38;nbsp;


&#60;img width="1080" height="675" width_o="1080" height_o="675" data-src="https://freight.cargo.site/t/original/i/e4eca4a2d814c52cea569ba2e1b0e4c01e2830fdae5c310ab026da35f6570f22/Loading-home-optimized.gif" data-mid="40615584" border="0"  src="https://freight.cargo.site/w/1000/i/e4eca4a2d814c52cea569ba2e1b0e4c01e2830fdae5c310ab026da35f6570f22/Loading-home-optimized.gif" /&#62;


Cast

&#60;img width="1080" height="675" width_o="1080" height_o="675" data-src="https://freight.cargo.site/t/original/i/dbdf07eb3887270919899a7ac87cb0a4d48299c827db2735013f77a1fa6e83cb/Cast-optimized.gif" data-mid="40623383" border="0"  src="https://freight.cargo.site/w/1000/i/dbdf07eb3887270919899a7ac87cb0a4d48299c827db2735013f77a1fa6e83cb/Cast-optimized.gif" /&#62;


Gallery
&#60;img width="1080" height="675" width_o="1080" height_o="675" data-src="https://freight.cargo.site/t/original/i/e5a9651c2ac053578900135ac6eb45f189af02a44f92e515cd8a921d848b914c/Gallery-optimized.gif" data-mid="40621101" border="0"  src="https://freight.cargo.site/w/1000/i/e5a9651c2ac053578900135ac6eb45f189af02a44f92e515cd8a921d848b914c/Gallery-optimized.gif" /&#62;


	Mute
&#60;img width="480" height="180" width_o="480" height_o="180" data-src="https://freight.cargo.site/t/original/i/b3c1ceee41774694ca701c16705377b803ac023b9548b666380f77ecbd80ef4b/Sound-crop.gif" data-mid="40605797" border="0"  src="https://freight.cargo.site/w/480/i/b3c1ceee41774694ca701c16705377b803ac023b9548b666380f77ecbd80ef4b/Sound-crop.gif" /&#62;

	Get tickets

&#60;img width="480" height="180" width_o="480" height_o="180" data-src="https://freight.cargo.site/t/original/i/d8995de5b3c88a3267d53df43617f89eb7d38262315d224f62a5112a0ec194a1/Get-Tickets-crop.gif" data-mid="40605796" border="0"  src="https://freight.cargo.site/w/480/i/d8995de5b3c88a3267d53df43617f89eb7d38262315d224f62a5112a0ec194a1/Get-Tickets-crop.gif" /&#62;
	Share

&#60;img width="480" height="180" width_o="480" height_o="180" data-src="https://freight.cargo.site/t/original/i/eb4670947bd13433e886838ad516e2204c5d8317ec88fc12e18fb21ee6edd022/Share-crop.gif" data-mid="40605795" border="0"  src="https://freight.cargo.site/w/480/i/eb4670947bd13433e886838ad516e2204c5d8317ec88fc12e18fb21ee6edd022/Share-crop.gif" /&#62;


Demo video


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Divi</title>
				
		<link>https://danphan.co/Divi</link>

		<pubDate>Wed, 28 Nov 2018 06:39:53 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Divi</guid>

		<description>Divi
Branding&#38;nbsp; &#38;nbsp; 
Interaction &#38;nbsp;&#38;nbsp; Illustration&#38;nbsp; &#38;nbsp; 2018


Divi is an in-store and online service that allows single and small-size family New Yorkers to purchase perishable food items in smaller portions of original-size retail products.&#38;nbsp;

From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences. 

To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.Roles
Group leaderContent strategyIllustration
Branding
UI &#38;amp; UX design

In collaboration with
Christine KuRachel LiShuqi Yang


40%of all food in America is wasted
= 133,000,000,000  pounds of food each year=&#38;nbsp;
$160,000,000,000 worth of food


According to Save The Food 
and USDA Economic Research Service


Introducing


&#60;img width="726" height="561" width_o="726" height_o="561" data-src="https://freight.cargo.site/t/original/i/8b5b1caaea4952ba466ae9a9e388d1fa005eb8aa67d0f445f5104769418b2ed7/Divi_logo.gif" data-mid="35292837" border="0" data-scale="70" src="https://freight.cargo.site/w/726/i/8b5b1caaea4952ba466ae9a9e388d1fa005eb8aa67d0f445f5104769418b2ed7/Divi_logo.gif" /&#62;

To help Americans reduce food waste, cut down on grocery expenses, 
and save the planet.


On-boarding experience
Personalized in-app experience&#38;nbsp;
and customized store location.

&#60;img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/2ccd9b28e942565d3c0c1e98324e94bd491ed1e7fe1f7f75046ff07fb7065a2f/Divi-onboarding.gif" data-mid="35581188" border="0" data-scale="85" src="https://freight.cargo.site/w/720/i/2ccd9b28e942565d3c0c1e98324e94bd491ed1e7fe1f7f75046ff07fb7065a2f/Divi-onboarding.gif" /&#62;


&#60;img width="5001" height="3751" width_o="5001" height_o="3751" data-src="https://freight.cargo.site/t/original/i/816ef81d457ad53292086f21461efcc4cb155ed38ae1cc6ed18a1b0bb4dfbf7f/Divi-on-Web-01.png" data-mid="37184939" border="0"  src="https://freight.cargo.site/w/1000/i/816ef81d457ad53292086f21461efcc4cb155ed38ae1cc6ed18a1b0bb4dfbf7f/Divi-on-Web-01.png" /&#62;


	Let’s DiviVisually divi your portion in the app.


&#60;img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/a5e4e3a26d80be4670adfe19f9fdc472dbee9abaacd57d5c2d2cc4c888acfb86/Divi-divvy.gif" data-mid="35598228" border="0" data-scale="85" src="https://freight.cargo.site/w/720/i/a5e4e3a26d80be4670adfe19f9fdc472dbee9abaacd57d5c2d2cc4c888acfb86/Divi-divvy.gif" /&#62;
	

&#60;img width="5001" height="3751" width_o="5001" height_o="3751" data-src="https://freight.cargo.site/t/original/i/c5e88ba3e4b28a8b15396e6fe85d71a7222e083a4ce80f8c08900cde0b56c581/Divi-on-Web-02.png" data-mid="37184940" border="0"  src="https://freight.cargo.site/w/1000/i/c5e88ba3e4b28a8b15396e6fe85d71a7222e083a4ce80f8c08900cde0b56c581/Divi-on-Web-02.png" /&#62;


Place order
on the goOnce the order is placed, receive a 
QR code for in-store pickup.
See real-time status updates while 
WholeFoods’ staff prepares your order.


&#60;img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/5dbf2497980514e72364a9fc7f776d873dfc15e30a3791f1787863fe042a96a7/Divi-palceorder.gif" data-mid="35586628" border="0" data-scale="85" src="https://freight.cargo.site/w/720/i/5dbf2497980514e72364a9fc7f776d873dfc15e30a3791f1787863fe042a96a7/Divi-palceorder.gif" /&#62;


WholeFoods receives &#38;amp; processes orders
&#60;img width="990" height="900" width_o="990" height_o="900" data-src="https://freight.cargo.site/t/original/i/88a60e062b56571dbf24e622c87584ea34dbb528c71b8eb80ad6551dd0b0c0c3/Divi-WholeFoods.gif" data-mid="35594217" border="0"  src="https://freight.cargo.site/w/990/i/88a60e062b56571dbf24e622c87584ea34dbb528c71b8eb80ad6551dd0b0c0c3/Divi-WholeFoods.gif" /&#62;


What’s next?View order history and how much 
you saved on Divi app at any time.


&#60;img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/07cb8b293434b87402a4ccf1681f18f387999024df939658e7c904cb2712af03/Divi-orderready.gif" data-mid="35587085" border="0" data-scale="85" src="https://freight.cargo.site/w/720/i/07cb8b293434b87402a4ccf1681f18f387999024df939658e7c904cb2712af03/Divi-orderready.gif" /&#62;


Divi is available for 
in-store shoppers too!Simply locate Divi signs at a participated 
WholeFoods and take the selected items 
to Divi counter for the preparation.


&#60;img width="1600" height="838" width_o="1600" height_o="838" data-src="https://freight.cargo.site/t/original/i/522b438b59bd493662cfe750633702339e228d1ff041335c4b1dc199d18ede43/unnamed-6.jpg" data-mid="35588421" border="0"  src="https://freight.cargo.site/w/1000/i/522b438b59bd493662cfe750633702339e228d1ff041335c4b1dc199d18ede43/unnamed-6.jpg" /&#62;&#60;img width="1600" height="994" width_o="1600" height_o="994" data-src="https://freight.cargo.site/t/original/i/3d847270ec0180c92a054a9fd6638f45a0749d9c972ddbcafc039c6669f4b91f/unnamed-3.jpg" data-mid="35588417" border="0"  src="https://freight.cargo.site/w/1000/i/3d847270ec0180c92a054a9fd6638f45a0749d9c972ddbcafc039c6669f4b91f/unnamed-3.jpg" /&#62;&#60;img width="1184" height="600" width_o="1184" height_o="600" data-src="https://freight.cargo.site/t/original/i/6f7ae7ae4445bef8f788c3396163089f7f344f1170c9089f0429aa192d656337/divi-pick-up.gif" data-mid="35598230" border="0"  src="https://freight.cargo.site/w/1000/i/6f7ae7ae4445bef8f788c3396163089f7f344f1170c9089f0429aa192d656337/divi-pick-up.gif" /&#62;&#60;img width="725" height="407" width_o="725" height_o="407" data-src="https://freight.cargo.site/t/original/i/72d4e0a16842e8c5a69582a73aa41177f26970bbf3e2e7d62d5322cfc3127393/ezgif.com-crop.gif" data-mid="35597440" border="0"  src="https://freight.cargo.site/w/725/i/72d4e0a16842e8c5a69582a73aa41177f26970bbf3e2e7d62d5322cfc3127393/ezgif.com-crop.gif" /&#62;&#60;img width="1248" height="698" width_o="1248" height_o="698" data-src="https://freight.cargo.site/t/original/i/43c9677110cf1519a9897c659676bdc39fe0e76f217d3e9252695e1b356b274d/Cutting.gif" data-mid="35596969" border="0"  src="https://freight.cargo.site/w/1000/i/43c9677110cf1519a9897c659676bdc39fe0e76f217d3e9252695e1b356b274d/Cutting.gif" /&#62;


Advertising

&#60;img width="1288" height="799" width_o="1288" height_o="799" data-src="https://freight.cargo.site/t/original/i/c9c7b33dba40180f6c74a65a1ddf0f847642fcfae9c4f5d49f2b95c6dc140735/subway-mockup.jpg" data-mid="37185186" border="0"  src="https://freight.cargo.site/w/1000/i/c9c7b33dba40180f6c74a65a1ddf0f847642fcfae9c4f5d49f2b95c6dc140735/subway-mockup.jpg" /&#62;&#60;img width="3330" height="2498" width_o="3330" height_o="2498" data-src="https://freight.cargo.site/t/original/i/1f809d8a6aee1767e9884f00f40a23e68eb346879117ba5b03eb30f83a770251/mock-1.jpg" data-mid="35594576" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/1f809d8a6aee1767e9884f00f40a23e68eb346879117ba5b03eb30f83a770251/mock-1.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5506cc1d91b26466d48b09fd153f4c9407ca25e2afd4d1f01401978e40185f09/Asset-7-copy-3.jpg" data-mid="35594577" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/5506cc1d91b26466d48b09fd153f4c9407ca25e2afd4d1f01401978e40185f09/Asset-7-copy-3.jpg" /&#62;


Illustrations &#38;amp; icons

	
&#60;img width="1057" height="882" width_o="1057" height_o="882" data-src="https://freight.cargo.site/t/original/i/bd79a2608089bfceb49953ea801644606c8ce41c5ad570ce08b8a860f4005991/Asset-4.png" data-mid="37203701" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/bd79a2608089bfceb49953ea801644606c8ce41c5ad570ce08b8a860f4005991/Asset-4.png" /&#62;


&#60;img width="1117" height="660" width_o="1117" height_o="660" data-src="https://freight.cargo.site/t/original/i/829f1d5c1d03550b37aebc4332ad809ad2c8ace3a1ebb768a7e14a6f29ce6a33/Asset-5.png" data-mid="37203696" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/829f1d5c1d03550b37aebc4332ad809ad2c8ace3a1ebb768a7e14a6f29ce6a33/Asset-5.png" /&#62;


Introduction video


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Ponie</title>
				
		<link>https://danphan.co/Ponie</link>

		<pubDate>Thu, 29 Nov 2018 06:04:43 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Ponie</guid>

		<description>Ponie

Branding&#38;nbsp; &#38;nbsp; 
Interaction &#38;nbsp;&#38;nbsp; 2018


An excellent childcare service that’s within reach, trustworthy, affordable, and accessible, even last minute, sounds almost like a perfect daydream to most parents &#38;amp; child-caretakers.&#38;nbsp;

With a single mission in mind, Ponie is created to offer the most flexible childcare service with the best on-demand and in-home childcare givers. Ponie&#38;nbsp;helps make childcare searching less daunting and wavering.

Less stress. More confident. Most secured.
RolesContent strategyBrandingUI &#38;amp; UX design


Facts
No matter which type of childcare you choose, there’s evidence to suggest that kids who participate in some form of high-quality care truly thrive. 
Studies have shown that children who attend quality daycare exhibit better behavior, even into grade school. 
Academic preschools produce strong readers and children who excel in math. And the social interaction kids get in a daycare setting may help them to be better communicators.
— care.com


Introducing

&#60;img width="630" height="630" width_o="630" height_o="630" data-src="https://freight.cargo.site/t/original/i/b6ae51e6df65c22805d0c7309a65b292e880183e1eadca7c7a34d2f846f6b82f/Ponie_logo.gif" data-mid="37204490" border="0" data-scale="70" src="https://freight.cargo.site/w/630/i/b6ae51e6df65c22805d0c7309a65b292e880183e1eadca7c7a34d2f846f6b82f/Ponie_logo.gif" /&#62;Ponie is a mobile app that offers a tangible, verified and secure platform for both childcare seekers and full-time/part-time childcare providers.


It works just like Airbnb. But for your babies.


Initial searchPersonalized on-boarding experience.
Clear, easy, and single-focused 
searching experience.


&#60;img width="423" height="853" width_o="423" height_o="853" data-src="https://freight.cargo.site/t/original/i/7a8fabd5c23404dfd1258b71efce78e0239a3fcdd336fe3caedb45a29b604264/Ponie-gifs-1.gif" data-mid="36296318" border="0" data-scale="50" src="https://freight.cargo.site/w/423/i/7a8fabd5c23404dfd1258b71efce78e0239a3fcdd336fe3caedb45a29b604264/Ponie-gifs-1.gif" /&#62;


	Caregiver’s profileThousand of verified, background checked, 
and parent-reviewed caregivers.
Qualified homes with specifications, 
earned badges, home facilities, 
location, and availabilities.


&#60;img width="423" height="853" width_o="423" height_o="853" data-src="https://freight.cargo.site/t/original/i/b62aa08324389ffd4180023bd569f32cb7799b2781a830acd9a5f0f74de8f660/Ponie-gifs-2.gif" data-mid="36303065" border="0" data-scale="50" src="https://freight.cargo.site/w/423/i/b62aa08324389ffd4180023bd569f32cb7799b2781a830acd9a5f0f74de8f660/Ponie-gifs-2.gif" /&#62;
	

Messaging &#38;amp; BookingInstant messaging and availabilities checking. 
 Easy booking and reminder adding. 

**
Ponie recommends parents to set up a meeting, or visit,
 with the caregiver at their home before booking.


&#60;img width="423" height="853" width_o="423" height_o="853" data-src="https://freight.cargo.site/t/original/i/c650d2897a4c171ca9638f1efe8bf44aefe3615e384ae401e07b61bc102cf23d/Ponie-gifs-3.gif" data-mid="36745694" border="0" data-scale="50" src="https://freight.cargo.site/w/423/i/c650d2897a4c171ca9638f1efe8bf44aefe3615e384ae401e07b61bc102cf23d/Ponie-gifs-3.gif" /&#62;


&#60;img width="4770" height="3686" width_o="4770" height_o="3686" data-src="https://freight.cargo.site/t/original/i/89dfc5a9307e99a98f3accac3b3bcb2d48799afe3012ebd01222414b82001a3a/Ponie-03.png" data-mid="37174069" border="0"  src="https://freight.cargo.site/w/1000/i/89dfc5a9307e99a98f3accac3b3bcb2d48799afe3012ebd01222414b82001a3a/Ponie-03.png" /&#62;


	What’s next?Coming-up booking shows on home 
screen after successful booking. 
Explore more while having short-cuts 
(message, my booking, and direction) 
to the current booking.

&#38;nbsp;
&#60;img width="423" height="853" width_o="423" height_o="853" data-src="https://freight.cargo.site/t/original/i/b3553124b142df681a791d7d1e1905ef0cb42ac7f1e0f05c66387d712f76b722/Ponie-gifs-4.gif" data-mid="36744313" border="0" data-scale="50" src="https://freight.cargo.site/w/423/i/b3553124b142df681a791d7d1e1905ef0cb42ac7f1e0f05c66387d712f76b722/Ponie-gifs-4.gif" /&#62;
	

&#60;img width="4770" height="3686" width_o="4770" height_o="3686" data-src="https://freight.cargo.site/t/original/i/bb3e53cee8324e57c0b9724ed9d3c141340c34e7fa3f2c2dd5a8930321b1664b/Ponie-04.png" data-mid="37174068" border="0"  src="https://freight.cargo.site/w/1000/i/bb3e53cee8324e57c0b9724ed9d3c141340c34e7fa3f2c2dd5a8930321b1664b/Ponie-04.png" /&#62;


Live-stream viewing
Live-stream viewing will be available 
to parents after the kids safely arrive.

Real-time live streaming from host to 
phone through Ponie app means never 
miss any moments of the little ones.


&#60;img width="423" height="853" width_o="423" height_o="853" data-src="https://freight.cargo.site/t/original/i/df22fa77423cfc92db12bca28ddcad9f434518c5e0e4eabfcceca4fcff841e3a/Ponie-gifs-5.2.gif" data-mid="36929238" border="0" data-scale="50" src="https://freight.cargo.site/w/423/i/df22fa77423cfc92db12bca28ddcad9f434518c5e0e4eabfcceca4fcff841e3a/Ponie-gifs-5.2.gif" /&#62;


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Tokyo</title>
				
		<link>https://danphan.co/Tokyo</link>

		<pubDate>Tue, 29 Jan 2019 21:01:05 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Tokyo</guid>

		<description>Tokyo Olympics 2020
Branding &#38;nbsp;&#38;nbsp; Illustration&#38;nbsp; &#38;nbsp; 2017


A massive brand and identity design for the Tokyo Olympics in 2020. The Olympic identity is created with an emphasis of Japanese minimalism, tradition and authenticity, combining the knowledge and understanding of the city culture as well as the existing Olympic brand.


RolesIllustrationBranding&#60;img width="2400" height="1750" width_o="2400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/c2fc5059b952510c2769b26067ed7c41da7c54977d99ad94d686c65cf2fcc3ed/Sketch.jpg" data-mid="34079268" border="0"  src="https://freight.cargo.site/w/1000/i/c2fc5059b952510c2769b26067ed7c41da7c54977d99ad94d686c65cf2fcc3ed/Sketch.jpg" /&#62;
&#60;img width="2450" height="1377" width_o="2450" height_o="1377" data-src="https://freight.cargo.site/t/original/i/4a573ade5561126b458e09ef771c907daf09a74f473066c4f76dc183bfe7e727/TokyoOlympic-01.jpg" data-mid="34079271" border="0"  src="https://freight.cargo.site/w/1000/i/4a573ade5561126b458e09ef771c907daf09a74f473066c4f76dc183bfe7e727/TokyoOlympic-01.jpg" /&#62;

&#60;img width="3296" height="1850" width_o="3296" height_o="1850" data-src="https://freight.cargo.site/t/original/i/0161e8e6d7f7a247b04c4626d6abb31c82f28af6f63955c9145feb7172b48a21/Tokyo-Olympic-01.jpg" data-mid="34079269" border="0"  src="https://freight.cargo.site/w/1000/i/0161e8e6d7f7a247b04c4626d6abb31c82f28af6f63955c9145feb7172b48a21/Tokyo-Olympic-01.jpg" /&#62;
&#60;img width="2450" height="1167" width_o="2450" height_o="1167" data-src="https://freight.cargo.site/t/original/i/7899bbf940fa6dc30b720dea007d1ff6a31866b35224ad61550b62957df3cfce/TokyoOlympic-08.jpg" data-mid="34079278" border="0"  src="https://freight.cargo.site/w/1000/i/7899bbf940fa6dc30b720dea007d1ff6a31866b35224ad61550b62957df3cfce/TokyoOlympic-08.jpg" /&#62;&#60;img width="2450" height="1378" width_o="2450" height_o="1378" data-src="https://freight.cargo.site/t/original/i/82d8378e5df2cb4fce0e063b6cd71df5b4c544dc2e7a1b22b9e84e1cafa002ca/TokyoOlympic-03.jpg" data-mid="34079273" border="0"  src="https://freight.cargo.site/w/1000/i/82d8378e5df2cb4fce0e063b6cd71df5b4c544dc2e7a1b22b9e84e1cafa002ca/TokyoOlympic-03.jpg" /&#62;&#60;img width="2450" height="2984" width_o="2450" height_o="2984" data-src="https://freight.cargo.site/t/original/i/940b6ac9803e1aab0bb7713eecaf2009c3da1c638c713b3c833bfaa5cc4c466a/TokyoOlympic-04.jpg" data-mid="34079274" border="0"  src="https://freight.cargo.site/w/1000/i/940b6ac9803e1aab0bb7713eecaf2009c3da1c638c713b3c833bfaa5cc4c466a/TokyoOlympic-04.jpg" /&#62;
&#60;img width="3296" height="1850" width_o="3296" height_o="1850" data-src="https://freight.cargo.site/t/original/i/4d5f841fe8eca88f39408f809e83a88d3bd2348311d8de693b33edd01ab6c226/Tokyo-Olympic-02.jpg" data-mid="34079270" border="0"  src="https://freight.cargo.site/w/1000/i/4d5f841fe8eca88f39408f809e83a88d3bd2348311d8de693b33edd01ab6c226/Tokyo-Olympic-02.jpg" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6499917b442cdb42b7b807a519564a5fa276d9d1aa556bb8a0a92e817b25a231/FlagMockup.jpg" data-mid="34079266" border="0"  src="https://freight.cargo.site/w/1000/i/6499917b442cdb42b7b807a519564a5fa276d9d1aa556bb8a0a92e817b25a231/FlagMockup.jpg" /&#62;&#60;img width="2450" height="3619" width_o="2450" height_o="3619" data-src="https://freight.cargo.site/t/original/i/985b6d07c31bb3b89d5b0aa1ce4c9be353979f6c671187ecfd410320f86b89cd/TokyoOlympic-05.jpg" data-mid="34079275" border="0"  src="https://freight.cargo.site/w/1000/i/985b6d07c31bb3b89d5b0aa1ce4c9be353979f6c671187ecfd410320f86b89cd/TokyoOlympic-05.jpg" /&#62;&#60;img width="2445" height="2369" width_o="2445" height_o="2369" data-src="https://freight.cargo.site/t/original/i/8597d44889977977c261cf1d21d5427cc3453d8c0df2ff02e9a52498b7be0882/TokyoOlympic-06.jpg" data-mid="34079276" border="0"  src="https://freight.cargo.site/w/1000/i/8597d44889977977c261cf1d21d5427cc3453d8c0df2ff02e9a52498b7be0882/TokyoOlympic-06.jpg" /&#62;
&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/f86045be1d2b11a122b99985dc9b4b831d1510d47bfaf16553b1a0275949e3c4/poster1.jpg" data-mid="34079267" border="0"  src="https://freight.cargo.site/w/1000/i/f86045be1d2b11a122b99985dc9b4b831d1510d47bfaf16553b1a0275949e3c4/poster1.jpg" /&#62;
&#60;img width="2100" height="1382" width_o="2100" height_o="1382" data-src="https://freight.cargo.site/t/original/i/27db62ef2506ed71e6c4daaeed19bd832cc918a0fe8107572d3d3d51f0c3a909/banner.jpg" data-mid="34079265" border="0"  src="https://freight.cargo.site/w/1000/i/27db62ef2506ed71e6c4daaeed19bd832cc918a0fe8107572d3d3d51f0c3a909/banner.jpg" /&#62;&#60;img width="2450" height="1378" width_o="2450" height_o="1378" data-src="https://freight.cargo.site/t/original/i/ac2d792fcdc9e4c06dd2aa057c32bcda7771d726b2e6a91cf5f5456ebaac3b5a/TokyoOlympic-07.jpg" data-mid="34079277" border="0"  src="https://freight.cargo.site/w/1000/i/ac2d792fcdc9e4c06dd2aa057c32bcda7771d726b2e6a91cf5f5456ebaac3b5a/TokyoOlympic-07.jpg" /&#62;


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Bep Ga</title>
				
		<link>https://danphan.co/Bep-Ga</link>

		<pubDate>Fri, 22 Feb 2019 20:24:05 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Bep-Ga</guid>

		<description>Bep Ga
Design&#38;nbsp; &#38;nbsp; Craft&#38;nbsp; &#38;nbsp; 
Photography &#38;nbsp;&#38;nbsp; 2018


Bep Ga, or chicken kitchen, is a casual Vietnamese eatery in Chinatown, NYC, exclusively serving  chicken dishes.
The goal was to create a conceptual language and visual environment where I could help promote the site’s eccentric DIY vibe and the obsessive usage of blue &#38;amp; pink colors.
Using my personal understanding of Vietnam street vendor style and nostalgic Vietnamese typography and cuisine, I crafted this project using a combination of independent site research, clay modeling, hand-drawn typography, crafts, photography, and visual design. 
RolesClay modeling 
Photography Visual design
Craft


OriginChicken has maintained a very important role in Vietnamese life, not just as food, but as a natural alarm clock as well — farmers wake up as the chicken starts their dawn song.


&#60;img width="3456" height="2200" width_o="3456" height_o="2200" data-src="https://freight.cargo.site/t/original/i/763485e87549500df919c6385447316304f03cf23f94f3ab6bdeae02bcd353ba/IMG_1949-copy.jpg" data-mid="37083009" border="0"  src="https://freight.cargo.site/w/1000/i/763485e87549500df919c6385447316304f03cf23f94f3ab6bdeae02bcd353ba/IMG_1949-copy.jpg" /&#62;
	

In spiritual life and on special occasions, especially Tết, or Lunar New Year, boiled chicken is an essential food as it is often considered a symbol of purity and is used as an offering to ancestors. 
To Vietnamese, chicken symbolizes a divine relationship because they feature 5 virtues of Knowledge (Văn), Martial art (Vũ), Bravery (Dũng), Care (Nhân), Prestige (Tín). 


&#38;nbsp; &#38;nbsp;


Clay modelsIn order to make a perfect chicken dish, fresh herbs &#38;amp; spices and original sauces are key to attain an authentic and distinguished taste. 
Here I employ iconic images of street vendor utensils and furniture and include a set of miniature clay models helps to highlight the principal ingredients and embodiment nostalgia.


&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2699d2f5ff4d1b17df6f0bb049a714e238cbd1d06220e902d9009a454626ec5e/IMG_1945.jpg" data-mid="37122133" border="0"  src="https://freight.cargo.site/w/1000/i/2699d2f5ff4d1b17df6f0bb049a714e238cbd1d06220e902d9009a454626ec5e/IMG_1945.jpg" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fefcf06ddee0ad1b385efeae886c35521319eb7f199eae37c84295d29025aec7/IMG_1973.jpg" data-mid="37122135" border="0"  src="https://freight.cargo.site/w/1000/i/fefcf06ddee0ad1b385efeae886c35521319eb7f199eae37c84295d29025aec7/IMG_1973.jpg" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/86baf5c9a0191b28fd87197179f7a09d54ff090c51dcdb3cf6f3fc932f47a0cb/IMG_1925.jpg" data-mid="37122132" border="0"  src="https://freight.cargo.site/w/1000/i/86baf5c9a0191b28fd87197179f7a09d54ff090c51dcdb3cf6f3fc932f47a0cb/IMG_1925.jpg" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dbc1a6bbfb6ca11bbd0557b1df8e24544189826e4fe9a2a9602927f3d25f1fb3/IMG_1962.jpg" data-mid="37122134" border="0"  src="https://freight.cargo.site/w/1000/i/dbc1a6bbfb6ca11bbd0557b1df8e24544189826e4fe9a2a9602927f3d25f1fb3/IMG_1962.jpg" /&#62;
&#60;img width="576" height="888" width_o="576" height_o="888" data-src="https://freight.cargo.site/t/original/i/03a19a3040fd732b1ac3c5713d55f8d5de74ab3b9a84091f9fe55fada96148ec/BepGa_thumbnail.gif" data-mid="37082319" border="0"  src="https://freight.cargo.site/w/576/i/03a19a3040fd732b1ac3c5713d55f8d5de74ab3b9a84091f9fe55fada96148ec/BepGa_thumbnail.gif" /&#62;
&#60;img width="3439" height="2706" width_o="3439" height_o="2706" data-src="https://freight.cargo.site/t/original/i/4352b65e5c828d213dec2606a30c11378b4d166c52d1cfb1a9ffad3e9f935ab1/IMG_1996.jpg" data-mid="37104342" border="0"  src="https://freight.cargo.site/w/1000/i/4352b65e5c828d213dec2606a30c11378b4d166c52d1cfb1a9ffad3e9f935ab1/IMG_1996.jpg" /&#62;
&#60;img width="2543" height="1825" width_o="2543" height_o="1825" data-src="https://freight.cargo.site/t/original/i/dc7394882d1d4c4e0f8701eead99f4cd24892d573dedaa45bfa8c49d94f1c72a/IMG_1990-copy.jpg" data-mid="37122323" border="0"  src="https://freight.cargo.site/w/1000/i/dc7394882d1d4c4e0f8701eead99f4cd24892d573dedaa45bfa8c49d94f1c72a/IMG_1990-copy.jpg" /&#62;


Hand-drawn type
To further accentuate nostalgic sentiments, I produced hand-drawn typography resembling an early Vietnamese hand-lettering style for signage, menu, menu items, and typical eatery expressions.

&#60;img width="1296" height="810" width_o="1296" height_o="810" data-src="https://freight.cargo.site/t/original/i/a5d5783a090d570abe2461b56d23edb51d4670d32f8f03489a0ced4ad0a0e157/Type.gif" data-mid="37117013" border="0"  src="https://freight.cargo.site/w/1000/i/a5d5783a090d570abe2461b56d23edb51d4670d32f8f03489a0ced4ad0a0e157/Type.gif" /&#62;


&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0614c4224d2828253f115ed5046d77632b0ed16362f37ce974bf0bc5fbba1308/IMG_8899.jpg" data-mid="37102082" border="0"  src="https://freight.cargo.site/w/1000/i/0614c4224d2828253f115ed5046d77632b0ed16362f37ce974bf0bc5fbba1308/IMG_8899.jpg" /&#62;


Pop-up exhibitionTaking the project an extra step forwards, creating a pop-up exhibition was an exhilarating idea that could not only showcase the work produced but also extensively promote the eccentric vibe, playful personalities, and evocative images. 

&#60;img width="1719" height="1365" width_o="1719" height_o="1365" data-src="https://freight.cargo.site/t/original/i/87d7e0f4acb26390a591b3491b4963cc2efdb224b02a208496fd858f3eb3d236/Poster_mockup.jpg" data-mid="37112780" border="0"  src="https://freight.cargo.site/w/1000/i/87d7e0f4acb26390a591b3491b4963cc2efdb224b02a208496fd858f3eb3d236/Poster_mockup.jpg" /&#62;
&#60;img width="3632" height="2431" width_o="3632" height_o="2431" data-src="https://freight.cargo.site/t/original/i/6ae108b76be5a971de5753d8c9e086047e9e2e34a1d995c9e60c514437a638ac/Exhibition-Mockup.jpg" data-mid="37109650" border="0"  src="https://freight.cargo.site/w/1000/i/6ae108b76be5a971de5753d8c9e086047e9e2e34a1d995c9e60c514437a638ac/Exhibition-Mockup.jpg" /&#62;
&#60;img width="3364" height="5206" width_o="3364" height_o="5206" data-src="https://freight.cargo.site/t/original/i/fa91d58a2f0851801d4dbbb1241d43a04145ab1de0c4dd8837fe54ef91c1e9a6/Bep-GaWeb-Mockup.jpg" data-mid="37113174" border="0"  src="https://freight.cargo.site/w/1000/i/fa91d58a2f0851801d4dbbb1241d43a04145ab1de0c4dd8837fe54ef91c1e9a6/Bep-GaWeb-Mockup.jpg" /&#62;


	Booklets
Finally, in order to keep a concise record of the project in printed marterials, I created a set of two booklets collecting the most visually appealling aspects of the project — clay models resembling principal ingredients and special dishes, and early Vietnamese signage painting and hand-lettering.
	

&#60;img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2077a3b8c722d4d43d81b97111410bbbed9e88cfd2bbd47b7164cb8c613e687d/book1---2.png" data-mid="37111844" border="0"  src="https://freight.cargo.site/w/1000/i/2077a3b8c722d4d43d81b97111410bbbed9e88cfd2bbd47b7164cb8c613e687d/book1---2.png" /&#62;


&#60;img width="2267" height="1416" width_o="2267" height_o="1416" data-src="https://freight.cargo.site/t/original/i/974280aaaf1b3298169cd92959dd6e1bf31329397770c1ae9d746470295114d2/book1-FRONT.png" data-mid="37168498" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/974280aaaf1b3298169cd92959dd6e1bf31329397770c1ae9d746470295114d2/book1-FRONT.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/d21ef00c6d9f9d08cdd4c3df30464c5cbbf9f120f3d7ff92052ea42a9c7c49d9/book1.1.png" data-mid="37113235" border="0"  src="https://freight.cargo.site/w/1000/i/d21ef00c6d9f9d08cdd4c3df30464c5cbbf9f120f3d7ff92052ea42a9c7c49d9/book1.1.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/f28d1223842c5be0427f080e1ff92d45b53077b7989fbc039410f4f817f96a19/book1.2.png" data-mid="37113236" border="0"  src="https://freight.cargo.site/w/1000/i/f28d1223842c5be0427f080e1ff92d45b53077b7989fbc039410f4f817f96a19/book1.2.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/98145db19de2d94cc211fb932002b344edbafb030e35d998d27717dbb5e30252/book1.3.png" data-mid="37113237" border="0"  src="https://freight.cargo.site/w/1000/i/98145db19de2d94cc211fb932002b344edbafb030e35d998d27717dbb5e30252/book1.3.png" /&#62;
&#60;img width="2267" height="1416" width_o="2267" height_o="1416" data-src="https://freight.cargo.site/t/original/i/d31b71cd69613151181eaec4ff4f055c3f02e8156911b9cec8d6989feb8cadb0/book2-FRONT.png" data-mid="37168499" border="0"  src="https://freight.cargo.site/w/1000/i/d31b71cd69613151181eaec4ff4f055c3f02e8156911b9cec8d6989feb8cadb0/book2-FRONT.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/54eac3fdd7708d8b3cc67e420174ff3a6c9c88472001f60756815f0a7a138239/book2.1.png" data-mid="37113238" border="0"  src="https://freight.cargo.site/w/1000/i/54eac3fdd7708d8b3cc67e420174ff3a6c9c88472001f60756815f0a7a138239/book2.1.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/757e9bb082134790d292c48b489912a4a31ac8a694a2d0fa1f5a67848904d990/book2.2.png" data-mid="37113239" border="0"  src="https://freight.cargo.site/w/1000/i/757e9bb082134790d292c48b489912a4a31ac8a694a2d0fa1f5a67848904d990/book2.2.png" /&#62;
&#60;img width="1943" height="1557" width_o="1943" height_o="1557" data-src="https://freight.cargo.site/t/original/i/c67adca50123e58bd28a3dcfac3eb18cdc14fd5f36377c1f976d26283d55c650/book2.3.png" data-mid="37113240" border="0"  src="https://freight.cargo.site/w/1000/i/c67adca50123e58bd28a3dcfac3eb18cdc14fd5f36377c1f976d26283d55c650/book2.3.png" /&#62;


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Collide</title>
				
		<link>https://danphan.co/Collide</link>

		<pubDate>Mon, 11 Feb 2019 16:35:19 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Collide</guid>

		<description>
Collide

Directing&#38;nbsp; &#38;nbsp; 2017&#38;nbsp; &#38;nbsp; 2018


As a Design junior of the School of Visual Arts, I took part in an undergraduate honor course for short-film directing. The course was taught by Bob Giraldi, an award-winning commercial and music video director, and chair of the MPS Directing program.

Through this course, I was able to work both independently and collaboratively with other film students and professional filmmakers. Together, we developed, directed, and produced a 10-minute short film with an original narrative in 2 semesters.

RoleDirector
Fact60% of Collide budget was crowdfunded on Indiegogo.

Collide on IMDb.com


Collide is the story of
Mai Tran, who struggles with isolation and anxiety as she adapts to life in NYC. Through a chance encounter with Alexandre, Mai discovers an alternate path in life, one previously unimagined to her. Will she accept a foreshadowed destiny of love and tragedy or will she steer herself away towards a more certain future?


&#60;img width="1653" height="2404" width_o="1653" height_o="2404" data-src="https://freight.cargo.site/t/original/i/2646de40af2190f52bcbe7d51abb4b472b14e9cb5f87c7d9cb2779e78d7690f4/COLLIDEposter.jpg" data-mid="35166281" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/2646de40af2190f52bcbe7d51abb4b472b14e9cb5f87c7d9cb2779e78d7690f4/COLLIDEposter.jpg" /&#62;based upon a concept byDAN PHAN

written byNATASHA SOTO-ALBORS

directed byDAN PHAN

produced byJANA DEHART

director of photographyJASON CHAU

edited bySHAYA MULCAHYWILLIAM VAULTZ

starringCARRIE VUAARON MCDANIEL


Reviews


&#60;img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/4106c76e1999fb908be32366595d7429048ecf1430e3816dd87f4b4359bee88f/Collide-01.jpg" data-mid="35173610" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4106c76e1999fb908be32366595d7429048ecf1430e3816dd87f4b4359bee88f/Collide-01.jpg" /&#62;
&#60;img width="3455" height="1944" width_o="3455" height_o="1944" data-src="https://freight.cargo.site/t/original/i/a4f7d2f50733b955ff5984759b9db1a343efcd07b8eaedf2bbdaada7b7858316/Collide-05.jpg" data-mid="35173614" border="0"  src="https://freight.cargo.site/w/1000/i/a4f7d2f50733b955ff5984759b9db1a343efcd07b8eaedf2bbdaada7b7858316/Collide-05.jpg" /&#62;
&#60;img width="3455" height="1944" width_o="3455" height_o="1944" data-src="https://freight.cargo.site/t/original/i/fbe392248e00055695e19090b0bcb4c48c3cce30427edaf7e615616794831f5c/Collide-02.jpg" data-mid="35173611" border="0"  src="https://freight.cargo.site/w/1000/i/fbe392248e00055695e19090b0bcb4c48c3cce30427edaf7e615616794831f5c/Collide-02.jpg" /&#62;
&#60;img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/3d8f6f4e90f8bac9628cce1deaff9a5f9e135624ff2f2ba6541b0ec420db954d/Collide-04.jpg" data-mid="35173613" border="0"  src="https://freight.cargo.site/w/1000/i/3d8f6f4e90f8bac9628cce1deaff9a5f9e135624ff2f2ba6541b0ec420db954d/Collide-04.jpg" /&#62;
&#60;img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/e3d30190b5401ee8d5add56a084f6a9ca27b3cf604d37ca7b6c4c01359a291b2/Collide-03.jpg" data-mid="35173612" border="0"  src="https://freight.cargo.site/w/1000/i/e3d30190b5401ee8d5add56a084f6a9ca27b3cf604d37ca7b6c4c01359a291b2/Collide-03.jpg" /&#62;


Premiere
Collide was shot in February 2018 and premiered at the School of Visual Arts MPS Directing Year-end Film Festival 2018.


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f0442fff59cc501fc416d3f143ed58393a520f458d9e53a22ddf0ffd298a96c/Poster-Mockup-2.jpg" data-mid="37113487" border="0"  src="https://freight.cargo.site/w/1000/i/8f0442fff59cc501fc416d3f143ed58393a520f458d9e53a22ddf0ffd298a96c/Poster-Mockup-2.jpg" /&#62;
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&#60;img width="4032" height="2511" width_o="4032" height_o="2511" data-src="https://freight.cargo.site/t/original/i/e568635e9c46149ad72321e6967808b45108df6eca0a4e2f576775f5bd29290a/IMG_1705.JPG" data-mid="37114080" border="0"  src="https://freight.cargo.site/w/1000/i/e568635e9c46149ad72321e6967808b45108df6eca0a4e2f576775f5bd29290a/IMG_1705.JPG" /&#62;
&#60;img width="4032" height="2511" width_o="4032" height_o="2511" data-src="https://freight.cargo.site/t/original/i/59d0c8efa45b3959cfd5f5a69c9ca81335635285a399b03ab29edcd0e217a61a/IMG_1700.JPG" data-mid="37114078" border="0"  src="https://freight.cargo.site/w/1000/i/59d0c8efa45b3959cfd5f5a69c9ca81335635285a399b03ab29edcd0e217a61a/IMG_1700.JPG" /&#62;
&#60;img width="4031" height="2511" width_o="4031" height_o="2511" data-src="https://freight.cargo.site/t/original/i/9bf8ae4ac870ee6bc0ff9de9b48b1496830e80207de4ceb8295c8fe105293de1/IMG_1706.JPG" data-mid="37114081" border="0"  src="https://freight.cargo.site/w/1000/i/9bf8ae4ac870ee6bc0ff9de9b48b1496830e80207de4ceb8295c8fe105293de1/IMG_1706.JPG" /&#62;
&#60;img width="4032" height="2510" width_o="4032" height_o="2510" data-src="https://freight.cargo.site/t/original/i/8e6051354e0363aa0887a91b78590e9cfe2f80dc7aaf367fdeeec533e7acf905/IMG_1701.JPG" data-mid="37114079" border="0"  src="https://freight.cargo.site/w/1000/i/8e6051354e0363aa0887a91b78590e9cfe2f80dc7aaf367fdeeec533e7acf905/IMG_1701.JPG" /&#62;
&#60;img width="4032" height="2510" width_o="4032" height_o="2510" data-src="https://freight.cargo.site/t/original/i/830d36efd37b3e157eee5f168a310410bdca3ad96aabc96863df12f39679f3b3/IMG_1680.JPG" data-mid="37114076" border="0"  src="https://freight.cargo.site/w/1000/i/830d36efd37b3e157eee5f168a310410bdca3ad96aabc96863df12f39679f3b3/IMG_1680.JPG" /&#62;

The School of Visual Arts MPS Directing Year-end Film Festival 2018


ProductionThroughout the pre-production, production and post-production process, I have grown tremendously—both personally and on a professional level, as a visual thinker and director, in art directing, leadership, collaboration skills and visual storytelling.


&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/28479813c0a6f77ef35265b433f4cb5d8b6a6d7b3fe7ccf7a62b76bb864e192e/86A6BCA5-6310-4684-9E09-2453728D4733.JPG" data-mid="35189719" border="0"  src="https://freight.cargo.site/w/1000/i/28479813c0a6f77ef35265b433f4cb5d8b6a6d7b3fe7ccf7a62b76bb864e192e/86A6BCA5-6310-4684-9E09-2453728D4733.JPG" /&#62;
&#60;img width="3329" height="2497" width_o="3329" height_o="2497" data-src="https://freight.cargo.site/t/original/i/ad4183f5156098a3dfd4590f59490d9e00e9e01035082da312a3381dcef6c9f7/0463AF8B-75B7-4575-B342-FBF1F65EB353.JPG" data-mid="35189720" border="0"  src="https://freight.cargo.site/w/1000/i/ad4183f5156098a3dfd4590f59490d9e00e9e01035082da312a3381dcef6c9f7/0463AF8B-75B7-4575-B342-FBF1F65EB353.JPG" /&#62;
&#60;img width="2276" height="3066" width_o="2276" height_o="3066" data-src="https://freight.cargo.site/t/original/i/607e112b8c8bdb2c186ff030402ab6e65d39bcf6b83a715da4a09ed4256d8d54/E6AB8A7E-5D7D-418C-AAD1-646C00C3FC6A.JPG" data-mid="35189722" border="0"  src="https://freight.cargo.site/w/1000/i/607e112b8c8bdb2c186ff030402ab6e65d39bcf6b83a715da4a09ed4256d8d54/E6AB8A7E-5D7D-418C-AAD1-646C00C3FC6A.JPG" /&#62;
&#60;img width="3204" height="2136" width_o="3204" height_o="2136" data-src="https://freight.cargo.site/t/original/i/465e308dceaee40425995ced2a24fd2ec07d493f9709fc1d03fef49875151fff/CollideDay2-18.jpg" data-mid="35167715" border="0"  src="https://freight.cargo.site/w/1000/i/465e308dceaee40425995ced2a24fd2ec07d493f9709fc1d03fef49875151fff/CollideDay2-18.jpg" /&#62;
&#60;img width="3357" height="2238" width_o="3357" height_o="2238" data-src="https://freight.cargo.site/t/original/i/2de68b9726b9b0e6fcc03d09e9d81986bde35d6f752010ec0553758e29889fc5/CollideDay3-34.jpg" data-mid="35167722" border="0"  src="https://freight.cargo.site/w/1000/i/2de68b9726b9b0e6fcc03d09e9d81986bde35d6f752010ec0553758e29889fc5/CollideDay3-34.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d158f0b0f561fcd464fb3557082feb4a23e4d5b1f6c0ebcc4285627503c034cd/CollideDay3-52.jpg" data-mid="35167723" border="0"  src="https://freight.cargo.site/w/1000/i/d158f0b0f561fcd464fb3557082feb4a23e4d5b1f6c0ebcc4285627503c034cd/CollideDay3-52.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/4849809b65d0e00bfea2c0efeef0c3fccc809b4aedc38a4c7e3fdeeac592d92d/CollideDay3-55.jpg" data-mid="35167724" border="0"  src="https://freight.cargo.site/w/1000/i/4849809b65d0e00bfea2c0efeef0c3fccc809b4aedc38a4c7e3fdeeac592d92d/CollideDay3-55.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/c3a87c84b7cdc765e21bf7f881e10021d726ad6af70495545d2f0505d4d87f04/CollideDay3-59.jpg" data-mid="35167725" border="0"  src="https://freight.cargo.site/w/1000/i/c3a87c84b7cdc765e21bf7f881e10021d726ad6af70495545d2f0505d4d87f04/CollideDay3-59.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/b55444b06e4f0ec5787326334f479ccc280edab4a11c8f4f174eadceaa06abaf/CollideDay3-103.jpg" data-mid="35167726" border="0"  src="https://freight.cargo.site/w/1000/i/b55444b06e4f0ec5787326334f479ccc280edab4a11c8f4f174eadceaa06abaf/CollideDay3-103.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/cb209de44c08d9ca9b047209ea6f1f48b546d2d16f30a05ccec02b6f508d188e/CollideDay3-25.jpg" data-mid="35167720" border="0"  src="https://freight.cargo.site/w/1000/i/cb209de44c08d9ca9b047209ea6f1f48b546d2d16f30a05ccec02b6f508d188e/CollideDay3-25.jpg" /&#62;
&#60;img width="3268" height="2179" width_o="3268" height_o="2179" data-src="https://freight.cargo.site/t/original/i/35fd4627c69ded8d774b420f32b1388cd769ae64ccb06639bc924441b11fbcd9/CollideDay3-111.jpg" data-mid="35167727" border="0"  src="https://freight.cargo.site/w/1000/i/35fd4627c69ded8d774b420f32b1388cd769ae64ccb06639bc924441b11fbcd9/CollideDay3-111.jpg" /&#62;
&#60;img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/49ba0b3d5a404f70aff0ca033db70edfc4df72aafb96efec8389f358295ada0c/CollideDay3-113.jpg" data-mid="35167728" border="0"  src="https://freight.cargo.site/w/1000/i/49ba0b3d5a404f70aff0ca033db70edfc4df72aafb96efec8389f358295ada0c/CollideDay3-113.jpg" /&#62;
&#60;img width="3388" height="2259" width_o="3388" height_o="2259" data-src="https://freight.cargo.site/t/original/i/ab04d1b495f60665451c0b651e18fd338ddb7dac50475c5d7413d2d34c135967/CollideDay3-116.jpg" data-mid="35167729" border="0"  src="https://freight.cargo.site/w/1000/i/ab04d1b495f60665451c0b651e18fd338ddb7dac50475c5d7413d2d34c135967/CollideDay3-116.jpg" /&#62;
&#60;img width="3265" height="2177" width_o="3265" height_o="2177" data-src="https://freight.cargo.site/t/original/i/1665095dfb22d931ba4997c221d114d29aaba40c3f85c00335cb4c8c2af91b07/CollideDay3-126.jpg" data-mid="35167730" border="0"  src="https://freight.cargo.site/w/1000/i/1665095dfb22d931ba4997c221d114d29aaba40c3f85c00335cb4c8c2af91b07/CollideDay3-126.jpg" /&#62;
&#60;img width="2888" height="3851" width_o="2888" height_o="3851" data-src="https://freight.cargo.site/t/original/i/fdf56a060e9ad9bc1395f00a290f904d5edfe3c184385de3e30860a64c04043b/CollideiPhone-31.jpg" data-mid="35167733" border="0"  src="https://freight.cargo.site/w/1000/i/fdf56a060e9ad9bc1395f00a290f904d5edfe3c184385de3e30860a64c04043b/CollideiPhone-31.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/7a90c6ffeaf26b6dd5b464d58c02e74b9512820193006dd84b6f08cc38821be4/CollideiPhone-16.jpg" data-mid="35167732" border="0"  src="https://freight.cargo.site/w/1000/i/7a90c6ffeaf26b6dd5b464d58c02e74b9512820193006dd84b6f08cc38821be4/CollideiPhone-16.jpg" /&#62;
&#60;img width="3267" height="2178" width_o="3267" height_o="2178" data-src="https://freight.cargo.site/t/original/i/9e2787910d05fd7b09374c687bd2955b22ae34fd0b38b4e17640dd62494354e4/CollideDay2-41.jpg" data-mid="35167718" border="0"  src="https://freight.cargo.site/w/1000/i/9e2787910d05fd7b09374c687bd2955b22ae34fd0b38b4e17640dd62494354e4/CollideDay2-41.jpg" /&#62;
&#60;img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/5b07715efbdad9f0fcc81f53ec95d76ce652f2da206d4a7c59a3c2de12e0d8f1/CollideDay2-29.jpg" data-mid="35167716" border="0"  src="https://freight.cargo.site/w/1000/i/5b07715efbdad9f0fcc81f53ec95d76ce652f2da206d4a7c59a3c2de12e0d8f1/CollideDay2-29.jpg" /&#62;
&#60;img width="3252" height="2168" width_o="3252" height_o="2168" data-src="https://freight.cargo.site/t/original/i/77763c43a805673677570ac9dda8bdc0eed26f74bed668430817f1b927d6a725/CollideDay1-3.jpg" data-mid="35167712" border="0"  src="https://freight.cargo.site/w/1000/i/77763c43a805673677570ac9dda8bdc0eed26f74bed668430817f1b927d6a725/CollideDay1-3.jpg" /&#62;
&#60;img width="3945" height="2959" width_o="3945" height_o="2959" data-src="https://freight.cargo.site/t/original/i/dade3156f6a3ae9eb3a3763cf4ee1ea5679c77e3e8bb29b7177f70ff0d978eb8/CollideiPhone-2.jpg" data-mid="35167731" border="0"  src="https://freight.cargo.site/w/1000/i/dade3156f6a3ae9eb3a3763cf4ee1ea5679c77e3e8bb29b7177f70ff0d978eb8/CollideiPhone-2.jpg" /&#62;

See more here


Crowdfunding
As part of Collide pre-production, I started a crowdfunding campaign on Indiegogo and raised $5,000 in the 3 weeks of campaign.


	&#60;img width="1700" height="986" width_o="1700" height_o="986" data-src="https://freight.cargo.site/t/original/i/ff3bb5300f3d9577edfb104b2d28d9a09cc016409dbcf20e39e3464e194d1509/Screen-Shot-2019-02-11-at-2.24.53-PM.png" data-mid="35165097" border="0"  src="https://freight.cargo.site/w/1000/i/ff3bb5300f3d9577edfb104b2d28d9a09cc016409dbcf20e39e3464e194d1509/Screen-Shot-2019-02-11-at-2.24.53-PM.png" /&#62;

	
Viewing upon request


more work

︎


</description>
		
	</item>
		
		
	<item>
		<title>Pot &#38; Plan</title>
				
		<link>https://danphan.co/Pot-Plan</link>

		<pubDate>Mon, 11 Feb 2019 16:30:43 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Pot-Plan</guid>

		<description>Pot &#38;amp; Plant
Branding&#38;nbsp; &#38;nbsp; Illustration&#38;nbsp; &#38;nbsp; 
2017


Pot &#38;amp; Plant—a greenery store selling plants and accessories, was founded with a mindset of simplicity focusing on essentials and the quality of living green.Following the same concept, two distinctive directions show two completely different brand sensibilities.RolesIllustrationBranding


First direction
&#38;nbsp; &#38;nbsp;
&#60;img width="973" height="367" width_o="973" height_o="367" data-src="https://freight.cargo.site/t/original/i/4dc698d582f063824beaa02478cfd5c9676f89841db3cffd9a40147cec743b34/logo-icons.gif" data-mid="37240535" border="0" data-scale="55" src="https://freight.cargo.site/w/973/i/4dc698d582f063824beaa02478cfd5c9676f89841db3cffd9a40147cec743b34/logo-icons.gif" /&#62;


&#60;img width="3593" height="2798" width_o="3593" height_o="2798" data-src="https://freight.cargo.site/t/original/i/f4dae9ead27bb1d2c4cd31dbe4a792436967ca1226ca36a52b0d2cdf386db42f/-1Pot-Plant-12.png" data-mid="37180556" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f4dae9ead27bb1d2c4cd31dbe4a792436967ca1226ca36a52b0d2cdf386db42f/-1Pot-Plant-12.png" /&#62;


&#60;img width="3969" height="3392" width_o="3969" height_o="3392" data-src="https://freight.cargo.site/t/original/i/7c88ac82928babd7139024c65714da6c4d4874efa3a5260ec0b020d7ffe4896d/-1Pot-Plant-11.png" data-mid="37180555" border="0"  src="https://freight.cargo.site/w/1000/i/7c88ac82928babd7139024c65714da6c4d4874efa3a5260ec0b020d7ffe4896d/-1Pot-Plant-11.png" /&#62;


&#60;img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/844d97f9c5498ce86ca4d9809e2f7b96c8b00b5c6a7be990ea06c1e3ce5c7f77/-1Pot-Plant-13.png" data-mid="37239805" border="0"  src="https://freight.cargo.site/w/1000/i/844d97f9c5498ce86ca4d9809e2f7b96c8b00b5c6a7be990ea06c1e3ce5c7f77/-1Pot-Plant-13.png" /&#62;


&#60;img width="3492" height="5862" width_o="3492" height_o="5862" data-src="https://freight.cargo.site/t/original/i/6bffe8aee66b4094c3851ba7c55f250703bec0f5d58e1c798a4456d24d558d05/-1Pot-Plant-16.png" data-mid="37183111" border="0"  src="https://freight.cargo.site/w/1000/i/6bffe8aee66b4094c3851ba7c55f250703bec0f5d58e1c798a4456d24d558d05/-1Pot-Plant-16.png" /&#62;


&#60;img width="3301" height="2728" width_o="3301" height_o="2728" data-src="https://freight.cargo.site/t/original/i/a570dfda212d2e4084e2e7fdcd2d66739f588969dcfdf7ab1bba68f017d4a1e8/-1Pot-Plant-18.png" data-mid="37180560" border="0"  src="https://freight.cargo.site/w/1000/i/a570dfda212d2e4084e2e7fdcd2d66739f588969dcfdf7ab1bba68f017d4a1e8/-1Pot-Plant-18.png" /&#62;


&#60;img width="4659" height="3855" width_o="4659" height_o="3855" data-src="https://freight.cargo.site/t/original/i/ee0b419d7c832eb118320807b912bed250e4e30de98a4a9f4d050dae59fdd5f9/-1Pot-Plant-15.png" data-mid="37183110" border="0"  src="https://freight.cargo.site/w/1000/i/ee0b419d7c832eb118320807b912bed250e4e30de98a4a9f4d050dae59fdd5f9/-1Pot-Plant-15.png" /&#62;


&#60;img width="2644" height="3965" width_o="2644" height_o="3965" data-src="https://freight.cargo.site/t/original/i/1bc12c39ca62e377e727217bc5c7867659a906564b114a6cb17ab4db96f7e5d9/Poster_mockup.jpg" data-mid="37183081" border="0"  src="https://freight.cargo.site/w/1000/i/1bc12c39ca62e377e727217bc5c7867659a906564b114a6cb17ab4db96f7e5d9/Poster_mockup.jpg" /&#62;


Second direction
&#60;img width="6876" height="3859" width_o="6876" height_o="3859" data-src="https://freight.cargo.site/t/original/i/0d7929204f3de60dc4c8c6ff77a8cd96564b9fe77a35720d46b7a7e66e1abee3/-2-direction_vc.png" data-mid="37181065" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/0d7929204f3de60dc4c8c6ff77a8cd96564b9fe77a35720d46b7a7e66e1abee3/-2-direction_vc.png" /&#62;


&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8696037e0147ef14a7eb782af4e89bc11aba355189c08325f07f4c42fc2ec0fa/Posters_mockup.jpg" data-mid="37183517" border="0"  src="https://freight.cargo.site/w/1000/i/8696037e0147ef14a7eb782af4e89bc11aba355189c08325f07f4c42fc2ec0fa/Posters_mockup.jpg" /&#62;
&#60;img width="6876" height="4792" width_o="6876" height_o="4792" data-src="https://freight.cargo.site/t/original/i/9a48979335ab182345cc551e43789266f6a42fc3b39f11c06226e00fffca8f50/-2-direction_vc-copy-2.png" data-mid="37181049" border="0"  src="https://freight.cargo.site/w/1000/i/9a48979335ab182345cc551e43789266f6a42fc3b39f11c06226e00fffca8f50/-2-direction_vc-copy-2.png" /&#62;&#60;img width="6876" height="4793" width_o="6876" height_o="4793" data-src="https://freight.cargo.site/t/original/i/166ef089b8d489c652fa785bfab481039690f184563c72c6058730527e0ebd69/-2-direction_vc-copy.png" data-mid="37181059" border="0"  src="https://freight.cargo.site/w/1000/i/166ef089b8d489c652fa785bfab481039690f184563c72c6058730527e0ebd69/-2-direction_vc-copy.png" /&#62;
&#60;img width="6876" height="4793" width_o="6876" height_o="4793" data-src="https://freight.cargo.site/t/original/i/352efc8e963ad8c7380a60ea63ecfe5910ec59ce5420470e429a3a9824450ff1/-2-direction_vc-copy-3.png" data-mid="37181055" border="0"  src="https://freight.cargo.site/w/1000/i/352efc8e963ad8c7380a60ea63ecfe5910ec59ce5420470e429a3a9824450ff1/-2-direction_vc-copy-3.png" /&#62;


more work

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</description>
		
	</item>
		
		
	<item>
		<title>Måto</title>
				
		<link>https://danphan.co/Mato</link>

		<pubDate>Fri, 22 Feb 2019 20:30:37 +0000</pubDate>

		<dc:creator>Dan Phan</dc:creator>

		<guid isPermaLink="true">https://danphan.co/Mato</guid>

		<description>Måto
Branding&#38;nbsp; &#38;nbsp; Interaction&#38;nbsp; &#38;nbsp; 
2018


A comprehensive responsive design project for a furniture brand, Måto. 
Inspired from Scandinavian style, Måto is aimed to be a leading start-up in online furniture sales by emphasizing environmental and laboring responsibility as well as utilizing augmented reality to enhance the user experience. 
The brand targets urban millennials who look for quality living style and seamless service without compromising competitive market prices.Roles
BrandingUI &#38;amp; UX design
Designed on Sketch
 Prototyped with InVision


	︎ &#38;nbsp;Website prototype
	︎ &#38;nbsp;App prototype


&#60;img width="1920" height="11552" width_o="1920" height_o="11552" data-src="https://freight.cargo.site/t/original/i/754e403d20811f429adcf715aefcb45ea3693ab3f987aecfeb7e77944818b597/Portfolio-Pieces-v2-01.jpg" data-mid="37173273" border="0"  src="https://freight.cargo.site/w/1000/i/754e403d20811f429adcf715aefcb45ea3693ab3f987aecfeb7e77944818b597/Portfolio-Pieces-v2-01.jpg" /&#62;
Products and images from Hem&#38;nbsp; &#38;nbsp;


more work

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</description>
		
	</item>
		
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