Divi




Divi is an in-store and online service that allows single and small-size family New Yorkers to purchase perishable food items in smaller portions of original-size retail products. 

From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences.

To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.
Roles
Group leader
Content strategy
Illustration
Branding
UI & UX design

In collaboration with
Christine Ku
Rachel Li
Shuqi Yang






40%

OF ALL FOOD IN AMERICA IS WASTED


=

133,000,000,000

pounds of food each year



$160,000,000,000

worth of food




According to Save The Food and USDA Economic Research Service










Introducing




To help Americans reduce food waste,
cut down on grocery expenses,
and save the planet.










On-boarding experience



Personalized in-app experience 
and customized store location.






















Let’s Divi



Visually divi your portion in the app.



















Place order
on the go



Once the order is placed, receive a
QR code for in-store pickup.

See real-time status updates while
WholeFoods’ staff prepares your order.











WholeFoods receives & processes orders












What’s next?



View order history and how much
you saved on Divi app at any time.












Divi is available for
in-store shoppers too!




Simply locate Divi signs at a participated
WholeFoods and take the selected items
to Divi counter for the preparation.















Advertising

















Illustrations & icons

























Introduction video
















more work

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