Divi
Divi is an in-store and online service that allows single and small-size family New Yorkers to purchase perishable food items in smaller portions of original-size retail products.
From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences.
To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.
From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences.
To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.
Roles
In collaboration with
-
Group leader
- Content strategy
- Illustration
-
Branding
-
UI & UX design
In collaboration with
- Christine Ku
- Rachel Li
- Shuqi Yang
40%
of all food in America is wasted
=
133,000,000,000
pounds of food each year
=
$160,000,000,000
worth of food
According to Save The Food
and USDA Economic Research Service
Introducing
To help Americans reduce food waste,
cut down on grocery expenses,
and save the planet.
On-boarding experience
Personalized in-app experience
and customized store location.
Let’s Divi
Visually divi your portion in the app.
Place order
on the go
QR code for in-store pickup.
See real-time status updates while
WholeFoods’ staff prepares your order.
WholeFoods receives & processes orders
What’s next?
View order history and how much
you saved on Divi app at any time.
Divi is available for
in-store shoppers too!
Simply locate Divi signs at a participated
WholeFoods and take the selected items
to Divi counter for the preparation.
Advertising
Illustrations & icons
Introduction video
more work