Divi
Divi is an in-store and online service that allows single and small-size family New Yorkers to purchase perishable food items in smaller portions of original-size retail products.
From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences.
To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.
From mobile app to in-store service, we created Divi to provide users and shoppers a seamless and cohesive grocery shopping experiences.
To help Americans save grocery expenses and reduce food waste, we envision a partnership between Divi, WholeFoods, and Amazon Prime in the future.
Roles
In collaboration with
-
Group leader
- Content strategy
- Illustration
-
Branding
-
UI & UX design
In collaboration with
- Christine Ku
- Rachel Li
- Shuqi Yang
40%
of all food in America is wasted
=
133,000,000,000
pounds of food each year
=
$160,000,000,000
worth of food
According to Save The Food
and USDA Economic Research Service
Introducing
![](https://freight.cargo.site/t/original/i/8b5b1caaea4952ba466ae9a9e388d1fa005eb8aa67d0f445f5104769418b2ed7/Divi_logo.gif)
To help Americans reduce food waste,
cut down on grocery expenses,
and save the planet.
On-boarding experience
Personalized in-app experience
and customized store location.
![](https://freight.cargo.site/t/original/i/2ccd9b28e942565d3c0c1e98324e94bd491ed1e7fe1f7f75046ff07fb7065a2f/Divi-onboarding.gif)
![](https://freight.cargo.site/t/original/i/816ef81d457ad53292086f21461efcc4cb155ed38ae1cc6ed18a1b0bb4dfbf7f/Divi-on-Web-01.png)
Let’s Divi
Visually divi your portion in the app.
![](https://freight.cargo.site/t/original/i/a5e4e3a26d80be4670adfe19f9fdc472dbee9abaacd57d5c2d2cc4c888acfb86/Divi-divvy.gif)
![](https://freight.cargo.site/t/original/i/c5e88ba3e4b28a8b15396e6fe85d71a7222e083a4ce80f8c08900cde0b56c581/Divi-on-Web-02.png)
Place order
on the go
QR code for in-store pickup.
See real-time status updates while
WholeFoods’ staff prepares your order.
![](https://freight.cargo.site/t/original/i/5dbf2497980514e72364a9fc7f776d873dfc15e30a3791f1787863fe042a96a7/Divi-palceorder.gif)
WholeFoods receives & processes orders
![](https://freight.cargo.site/t/original/i/88a60e062b56571dbf24e622c87584ea34dbb528c71b8eb80ad6551dd0b0c0c3/Divi-WholeFoods.gif)
What’s next?
View order history and how much
you saved on Divi app at any time.
![](https://freight.cargo.site/t/original/i/07cb8b293434b87402a4ccf1681f18f387999024df939658e7c904cb2712af03/Divi-orderready.gif)
Divi is available for
in-store shoppers too!
Simply locate Divi signs at a participated
WholeFoods and take the selected items
to Divi counter for the preparation.
![](https://freight.cargo.site/t/original/i/522b438b59bd493662cfe750633702339e228d1ff041335c4b1dc199d18ede43/unnamed-6.jpg)
![](https://freight.cargo.site/t/original/i/3d847270ec0180c92a054a9fd6638f45a0749d9c972ddbcafc039c6669f4b91f/unnamed-3.jpg)
![](https://freight.cargo.site/t/original/i/6f7ae7ae4445bef8f788c3396163089f7f344f1170c9089f0429aa192d656337/divi-pick-up.gif)
![](https://freight.cargo.site/t/original/i/72d4e0a16842e8c5a69582a73aa41177f26970bbf3e2e7d62d5322cfc3127393/ezgif.com-crop.gif)
![](https://freight.cargo.site/t/original/i/43c9677110cf1519a9897c659676bdc39fe0e76f217d3e9252695e1b356b274d/Cutting.gif)
Advertising
![](https://freight.cargo.site/t/original/i/c9c7b33dba40180f6c74a65a1ddf0f847642fcfae9c4f5d49f2b95c6dc140735/subway-mockup.jpg)
![](https://freight.cargo.site/t/original/i/1f809d8a6aee1767e9884f00f40a23e68eb346879117ba5b03eb30f83a770251/mock-1.jpg)
![](https://freight.cargo.site/t/original/i/5506cc1d91b26466d48b09fd153f4c9407ca25e2afd4d1f01401978e40185f09/Asset-7-copy-3.jpg)
Illustrations & icons
![](https://freight.cargo.site/t/original/i/bd79a2608089bfceb49953ea801644606c8ce41c5ad570ce08b8a860f4005991/Asset-4.png)
![](https://freight.cargo.site/t/original/i/829f1d5c1d03550b37aebc4332ad809ad2c8ace3a1ebb768a7e14a6f29ce6a33/Asset-5.png)
Introduction video
more work